Shouwu is a 100% vegan personal care brand.
We do not use any animal-derived ingredients in our products — no goat milk, no animal fats, and no animal by-products.

Our formulations are powered by carefully selected plant-based actives that deliver effective results without ethical compromise.
Shouwu is created for conscious consumers who seek clean, ethical, and performance-driven personal care.

At Shouwu, we believe the best care comes from nature.
Our products are formulated using carefully selected plant-based ingredients that work in harmony with your skin and hair.

We use botanical extracts and plant actives known for their nourishing, cleansing, and balancing properties.
By choosing plant-based ingredients over animal-derived ones, we create formulas that are gentle, effective, and ethically responsible.

Every ingredient is chosen with purpose — to deliver visible results while staying true to our vegan values.

At Shouwu, we manufacture our products in-house.
This means every step — from formulation to production and quality checks — is handled by our own team.

By keeping manufacturing in-house, we maintain complete control over ingredient selection, formulation accuracy, and product quality.
This allows us to ensure consistency, safety, and high standards in every batch we produce.

In-house manufacturing helps us deliver reliable, high-quality vegan products at fair and honest prices — without compromising on performance or ethics.

At Shouwu, transparency and trust come first.
We clearly communicate what goes into our products and what we intentionally leave out.

Our 100% vegan formulations are developed and manufactured in-house, allowing us to maintain strict quality control and consistent performance.
Every product is carefully tested to meet high standards of safety, effectiveness, and reliability.

When you choose Shouwu, you are choosing honest ingredients, ethical practices, and products you can trust — designed to deliver real results.